The Journal

Notes on the Korean content economy.

Sourced essays on the Korean content economy, on the cross-vector pull of the Korea brand, and on the mechanics of acquiring a category-defining domain in 2026.

  1. 15

    Category-keyword domains, versus everything else

    Booking.com, Hotels.com, Domain.com at 70 percent direct traffic. Why category-keyword domains outperform sub-paths and sub-domains for brand discovery in 2026.

    June 14, 2026 · 8 min · Architecture
  2. 14

    Korean broadcasters, going outward

    KBS World, Arirang TV at 146M households via 8 satellites in 134 countries, Tving's 15-million-by-2027 target, the 2026 World Cup broadcast deal. The Korean broadcaster expansion map.

    June 13, 2026 · 9 min · Broadcasters
  3. 13

    The K-content global aggregator landscape

    KOCOWA split from Viki in December 2025 with 40,000+ hours. Rakuten Viki holds the pan-Asian position. The current competitive map for Korean entertainment outside Korea.

    June 11, 2026 · 8 min · Aggregators
  4. 12

    How tourism boards build digital portfolios

    VisitBritain, Brand USA, Tourism Australia, Destination Canada. How national tourism boards build digital portfolios in 2026 and the country-keyword domains that anchor them.

    June 10, 2026 · 9 min · Tourism
  5. 11

    Cross-border M&A in Korean media, 2024 to 2026

    Korea recorded KRW 90.72 trillion in completed M&A in 2025 (+82.8% YoY across 691 deals). CJ ENM, HYBE, JYP, and Naver-Kakao adjacent entities active across borders.

    June 8, 2026 · 9 min · M&A
  6. 10

    Country-branded streaming, at scale

    Disney+ Hotstar, Hulu as a global brand from October 2025, ESPN inside Disney+. How major streamers consolidated around named country and category sub-brands in 2026.

    June 6, 2026 · 9 min · Streaming
  7. 09

    How K-beauty reached 202 countries

    Korean cosmetics exports at $11.43B in 2025, distributed across 202 countries. The retail, ecommerce, and creator channels behind one of the fastest-globalizing consumer categories of the decade.

    May 29, 2026 · 8 min · Commerce
  8. 08

    The streaming wars, in Korean

    Netflix at 31 percent. Tving and Wavve in merger talks. Coupang Play's quiet ascent. A sourced look at how platforms are positioning around Korean content in 2026.

    May 28, 2026 · 10 min · Streaming
  9. 07

    Korea's 2026 tourism marketing playbook

    The marketing architecture behind a record 18.94M foreign visitors in 2025 and a 23M target for 2026. Regional dispersal, K-culture demand, and the digital channels Korea is actually using.

    May 27, 2026 · 9 min · Tourism
  10. 06

    Why direct-navigation traffic still matters in 2026

    Roughly a quarter of all web traffic in 2026 is people typing addresses directly. Why type-in traffic matters more in the AI-search era, not less, and why category-defining names compound that advantage.

    May 25, 2026 · 7 min · Channels
  11. 05

    A buyer's checklist for closing a private domain acquisition

    From the first agreed figure to a working domain in your registrar account. Due diligence, escrow setup, EPP authorization, and registrar transfer in order.

    May 24, 2026 · 9 min · Process
  12. 04

    How buyers find premium domains that aren't listed

    Most great domain names are never on any marketplace. The discovery side of acquisition, with WHOIS, comparable sales, owner research, and outreach written without gatekeeping.

    May 23, 2026 · 8 min · Discovery
  13. 03

    Hallyu and the global language shift

    Korean is now the sixth most-studied language on Duolingo and the second-fastest-growing in seven Western markets. What that means for any platform speaking to the world in Korean.

    May 18, 2026 · 8 min · Reach
  14. 02

    The Korea brand in 2026

    A snapshot of the four commercial vectors (tourism, food, cosmetics, and screen) that converge on a single namespace. Each is at a record high; each is growing in 2026.

    May 17, 2026 · 8 min · Brand
  15. 01

    The economics of Korean content

    How a national content sector grew exports from $899M in 2019 to $1.8 trillion won in 2024, and what the trade surplus tells you about the next decade.

    May 16, 2026 · 9 min · Industry

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