The Journal

Notes on the Korean content economy.

A small set of sourced essays — on the export economics, the Korea brand across tourism, food, and beauty, and how a country's stories became one of the world's largest catalogs.

  1. 01

    The economics of Korean content

    How a national content sector grew exports from $899M in 2019 to $1.8 trillion won in 2024 — and what the trade surplus tells you about the next decade.

    May 16, 2026 · 9 min · Industry
  2. 02

    The Korea brand in 2026

    A snapshot of the four commercial vectors — tourism, food, cosmetics, and screen — that converge on a single namespace. Each is at a record high; each is growing in 2026.

    May 17, 2026 · 8 min · Brand
  3. 03

    Hallyu and the global language shift

    Korean is now the sixth most-studied language on Duolingo and the second-fastest-growing in seven Western markets. What that means for any platform speaking to the world in Korean.

    May 18, 2026 · 8 min · Reach

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